The Light Watkins Show
Have you been dreaming of helping people in a meaningful way, but can’t get past your deepest insecurities or self doubt? The truth is: every change maker has to confront those same fears. The Light Watkins Show is a weekly interview podcast that unpacks the experiences of regular folks who have navigated dark and uncertain times in order to help improve the lives others. Light candidly shares these stories in the hopes of igniting your inspiration so you can start living your purpose!
Light Watkins is a best-selling author and keynote speaker. In 2014, Light started a non-profit variety show called The Shine Movement in Los Angeles, which grew into a global inspirational variety show! In 2020 he started an online personal development community called The Happiness Insiders. His most recent book, Travel Light, documents his one-bagger nomadic journey that he started in 2018.
The Light Watkins Show
262: How to Stand Out, Stay Creative, and Create Magical Moments in Business with Johnny Cupcakes
In this episode, Light Watkins sits down with Johnny Earle, better known as Johnny Cupcakes, the creator of one of the most unique T-shirt brands in the world. What started as a high school nickname turned into a global phenomenon, known for its bakery-themed stores and limited-edition designs that spark joy and curiosity.
Johnny shares how his entrepreneurial spirit began as a child, starting 16 small businesses before he turned 16. From selling candy and performing magic tricks to DJing in a metal band, Johnny's journey is anything but conventional. You'll hear how he turned a joke into a brand, selling T-shirts from his car before opening his first store on Boston's Newbury Street—a leap of faith that paid off in a big way.
Listeners will gain insight into Johnny's creative approach to business, including his love for surprise and delight, the importance of storytelling, and how he creates unforgettable customer experiences. Johnny also opens up about the challenges of entrepreneurship, including building a brand with no investors, navigating personal grief, and balancing business with fatherhood.
Whether you’re a budding entrepreneur, a creative thinker, or someone looking for inspiration, this episode is packed with actionable advice and heartwarming stories. Johnny’s mantra, “Do more of what makes you happy,” is a reminder to find joy in the process, create with purpose, and build something truly one of a kind.
Tune in to discover how Johnny turned his love of making people smile into a thriving business that inspires fans worldwide!